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Implementación de un entorno virtual de prendizaje basado en Moodle y Cloud Computing, alineado a las fases pedagógicas del modelo del sistema de educación intercultural bilingüe (Moseib) en idioma kichwa-Español, para la gestión de actividades asincrónicas en las figuras profesionales de mecatrónica y electromecánica automotriz de la Uecib San Francisco de Asís, Loreto, Orellana
(Universidad Técnica de Cotopaxi (UTC). Ciencias de la Ingeniería y Aplicadas. Sistemas de Información, 2026-10-14) Pardo Pinza, Boris Geancarlos; Chancusig Chisag, Juan Carlos
At the San Francisco de Asís Intercultural Bilingual Community Educational Unit, located in Loreto, Orellana, academic activities in Mechatronics and Automotive Electromechanics were conducted primarily through face-to-face instruction and using tools not designed for educational purposes, which made it difficult to organize content, track assignments, and provide feedback. The objective of this project was to implement a Moodle-based Virtual Learning Environment (VLE), deployed on a cloud computing infrastructure under the Infrastructure as a Service (IaaS) model, aligned with the pedagogical phases of the Intercultural Bilingual Education System Model (MOSEIB) and featuring a bilingual Kichwa Spanish interface. The implementation was carried out using the ADDIE instructional design model, whose five phases organized the project into three stages. During the Analysis phase, the technological infrastructure, connectivity, and digital literacy of teachers and students were assessed, and background information on Moodle, cloud computing, and MOSEIB was reviewed. During the Design phase, the technological architecture was established, taking into account criteria for sizing, security, and vendor selection, along with a course template structured according to the four phases of the MOSEIB knowledge system. The Development, Implementation, and Evaluation phases were carried out in an integrated manner due to the iterative nature of the deployment. The platform was installed on a virtual private server using open-source software, and a custom Amazonian Kichwa language pack—identified by the code qvo—was developed, incorporating 73 core strings. Its functionality was verified through technical testing, the System Usability Scale (SUS), and adoption metrics. As a result, a live virtual campus with six operational courses was established, centralizing resources, assignments, quizzes, forums, and asynchronous communication, with access from mobile devices and adaptation to the bilingual intercultural context. Testing with 60 concurrent users recorded an average response time of 1.37 seconds and 0% errors. In addition, restoring a backup allowed for the recovery of courses, users, and grades in less than 15 minutes, while the encrypted connection received an A+ rating from SSL Labs. The usability evaluation, conducted with 38 participants, achieved an average SUS score of 91.12 out of 100, classified as excellent (Grade A), with no significant differences between faculty and students. In terms of adoption, there were 300 submissions out of 500 assigned assignments, 163 quiz attempts, and 996 sessions. Furthermore, 62.5% of instructors and 40% of students voluntarily selected the Kichwa interface. Finally, the self-managed model represented an expenditure of 182.78 USD during the first year, with estimated recurring savings of between 60% and 66% compared to an equivalent commercial alternative. It is concluded that the integration of Moodle and cloud computing using open-source software—guided by the ADDIE model and aligned with MOSEIB—constitutes a technically, pedagogically, and economically sustainable alternative for Intercultural Bilingual Education.
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Calidad del servicio y la satisfacción del cliente en la Cooperativa de Ahorro y Crédito 15 de Agosto de Pilacoto Ltda
(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Carrera Administración de Empresas, 2026-08-17) Chile Almachi, Jennifer Solange; Toapanta Tumbaico, Maycol Sebastian; Parra Travez, Eric David
Currently, financial institutions face numerous challenges due to increasing competition and ever-growing customer demands. They strive to attract new customers and retain existing ones; however, in a highly competitive environment, offering quality financial products is no longer enough to guarantee loyalty. Financial institutions must adapt to their customers' needs and understand the evolution of their habits. This study, conducted at the "15 de Agosto de Pilacoto" cooperative, aimed to determine the relationship between service quality and customer satisfaction. To this end, the opinions of members and customers regarding the attention and services received were collected. A quantitative, applied, and descriptive correlational study was carried out using the SERVQUAL model. The results indicate that when customers perceive high-quality service, greater satisfaction is also observed, leading to better cooperative management and the provision of improved financial services
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Plan de negocio para la producción y comercialización de snacks gelatinosos saludables en la ciudad de Latacunga
(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Carrera Administración de Empresas, 2026-08-17) Chicaiza Valverde, Nicole Esthefania; Guanotuña Chusin, Karina Maritza.; Ramírez Jiménez, Santiago Fernando
This study develops a business plan for the production and marketing of NURAi, a gelatinous snack flavored with granadilla and mortiño, conceived as a healthy alternative to the limited supply of snacks for people with sensitive stomachs in the city of Latacunga. The product promotes healthy eating through its fiber content, the use of yacon as a natural sweetener with prebiotic effects, and the incorporation of plant-based gelling agents. The research followed a quantitative approach, with a descriptive and propositive scope, applying a survey to 379 people between 18 and 40 years of age. The results revealed a purchase intention of 83.1%, and, through the Juster model, an unmet demand of 275,384 units per year. The technical study established an installed capacity of 144,000 units and an actual capacity of 100,800 units per year. Finally, with an initial investment of $6,316.65, the financial analysis yielded a Net Present Value (NPV) of $77,825.52, an Internal Rate of Return (IRR) of 186.97%, a profitability index of 13.32, a benefit-cost ratio of 1.51, and a payback period of 10.8 months, demonstrating the project's viability and profitability
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Gestión de la innovación y la productividad en el sector florícola: Un estudio de caso de la empresa Rose Success en el Cantón Latacunga
(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Carrera Administración de Empresas, 2026-08-17) Grefa Aguinda, Yulissa Nicole; Tarco Toapanta, Leydi Jazmín; Navas Olmedo, Walter Humberto
The objective of this study is to analyze the relationship between innovation management and productivity at Rose Success, a company located at Latacunga canton, where the performance of production processes has been affected by the limited implementation of innovative, technological, and organizational practices. The study was conducted using a quantitative, descriptive-correlational approach with a non-experimental cross-sectional design. The instrument used was a questionnaire consisting of 18 questions, 12 of which related to innovation management and 6 to productivity, administered to a sample of 160 employees. The results showed that both innovation management and productivity are at a predominantly low level, with weaknesses in all three dimensions of each variable: a poorly defined innovation strategy; an innovation culture that does not foster the generation of ideas; insufficient resources and infrastructure; as well as the inadequate use of resources, failure to meet production targets, and dissatisfaction with technology. The statistical analysis also determined a moderate and statistically significant positive correlation between the two variables (Rho = 0.499; p < 0.05), confirming the hypothesis put forward. It is concluded that strengthening the company’s innovation strategy, culture, and resources will enable it to increase its productivity and competitiveness in the flower market.
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El liderazgo en la productividad económica de la Coac Virgen del Cisne
(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Carrera Administración de Empresas, 2026-08-17) Almeida Amores, Franchesca Mercedes; Lara Almeida, Libia Dolores
This study analyzed organizational leadership and economic productivity at Virgen del Cisne Savings and Credit Cooperative to determine the relationship between both variables and formulate institutional improvement guidelines. A quantitative approach, nonexperimental design, cross-sectional timeframe, and descriptive-correlational scope were used. The database included 120 complete records obtained through a 40-item instrument with a five-point Likert scale. The 20 leadership items constituted a contextualized academic adaptation guided by the dimensions of Bass and Avolio’s Multifactor Leadership Questionnaire (MLQ); the 20 economic productivity items were developed for this study and reviewed by two experts. Content validity for the productivity questionnaire reached an overall Aiken’s V of .922. Internal consistency was excellent for constructive leadership (α = .926) and economic productivity (α = .955). The results showed very high levels: constructive leadership reached a mean of 4.366 and economic productivity a mean of 4.447. Because the normality assumption was not met, Spearman’s rho was applied. The complete database showed a weak positive and statistically significant relationship between constructive leadership and economic productivity (ρ = .319, p < .001); however, after excluding 15 invariant response records, the association decreased and was no longer significant (ρ = .121, p = .218). It is concluded that the observed relationship is not robust and does not support causal inference. Finally, guidelines were designed to strengthen leadership practices, feedback, employee participation, productivity indicators, and institutional data quality.