Browsing by Author "Anchatuña Caiza, Karen Nayeli"

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    “Estrategias de marketing digital para los centros turísticos de la zona urbana del cantón La Maná”
    (Ecuador : La Maná Universidad Técnica de Cotopaxi (UTC), 2024-08) Anchatuña Caiza, Karen Nayeli; Moreno Manzo, Jessenia Stefania
    This research focused on analyzing the current situation of tourism in the canton, considering the flow of visitors to the tourist attractions in the area. For this purpose, a detailed identification of the owners and managers of the tourist establishments, who are the main targets of the marketing strategies, was carried out. The main objective of this analysis was to understand the interests and needs of the owners, which allowed the development of strategies that not only improved the promotion of the attractions, but also boosted the sustainable growth of tourism in the region. Advertising strategies in social networks such as Facebook, Instagram and Tik Tok were positively considered to encourage and increase the flow of tourism in the urban area of Cantón La Maná. It benefited all the owners of the establishments and contributed to the growth of the local economy by generating employment. By leveraging the potential of these platforms, a greater reach and connection with potential visitors was achieved, highlighting the unique characteristics of the region and attracting a wider audience. Effective strategies were established through the creation of quality videos, attractive photographs and creative flyers to promote the tourist establishments in the area. This not only attracted tourists to visit, but also allowed them to enjoy memorable experiences at each establishment they chose. By highlighting the beauty and uniqueness of each place, it fostered greater interest and satisfaction among visitors, thus contributing to the success of tourism in the region.