Browsing by Author "Benavides Galeas, José Vicente"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Diseño de un catálogo de promoción para los licores de la unidad empresarial de base "Fábrica de Vinos El Valle"
    (Ecuador : Latacunga : Universidad Técnica de Cotopaxi (UTC), 2010) Benavides Galeas, José Vicente; Quintana Martínez, Onexy
    The present research shows the design of promotional catalogue for the liquors to the business unit of the base "the Valley Wines Factory". The purpose of this work was that the unit has a better promotion of its products. In other words, the commercialization will be more effective. This investigation was realized to know if the unit count with the promotional catalogue. Also, to know the percentage was or no feasible the elaboration of the mentioned catalogue, applying a survey and having as universe of this investigation the company people where different samplings were obtained. It was considerate the parameters and techniques required for it. The research consisted of two chapters which were exposed in general and consecutive way to get the mentioned objectives. The first chapter had the graphic design with some definitions, the general elements about the catalogues, the promotional catalogues; labels for the companies, the methodology used it, the relation that exists between corporative identity, graphic design and the elaboration of the promotional catalogue in Cuba. The second chapter referred the characterization of the unit with its current situation, and the diagnostic of the organization through surveys. Finally this proposal contains all process and the methodology used.