Browsing by Author "Calderón Acosta, Brenda Josselyn"

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    “Plan de negocios para la creación de una distribuidora de productos de aseo personal y limpieza para los habitantes del cantón Sucumbíos”
    (Ecuador : Latacunga : Universidad Técnica de Cotopaxi (UTC), 2024-08) Calderón Acosta, Brenda Josselyn; Parra Trávez, Eric David
    This degree project was based on the development of a business plan in order to lower investment risks, its general objective was to develop a business plan for the creation a distributor of personal hygiene and cleaning products for inhabitants the Sucumbíos canton, Sucumbíos province. The used methodology in the market study was based on a quantitative, inductive-descriptive approach using the survey technique and the questionnaire as an instrument, in addition, a population of 1067 families was determined, where a sample of 283 responses was obtained, so it was found that there is an unsatisfied demand for personal hygiene and cleaning products in the canton and at the time desired by the customers. Also, a financial study has been carried out where an investment of $19,475.13 US dollars was determined, the financial indicators such as the VAN which allows to determin the project viability in this case is $6,264.10, TIR is 42%, PIR is 2 years, 9 months and 9 days and C/B is $1.32, which gives way to the execution the project.