Browsing by Author "Casa Tipanluisa, Alexandra Maribel"

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    “Plan de negocios para la creación de nuevos productos de la empresa RAMISNACKS”
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi: (UTC), 2024-08) Casa Tipanluisa, Alexandra Maribel; Chiliquinga Lema, Morelia Anabel; Martínez Freire, Maira Natalia
    This degree work was developed in order to determine how feasible it is to implement a business plan for the creation of new products of mixed snacks (chifles and potatoes) with lemon, jalapeño and onion flavors of the enterprise “RAMISNACKS”, which is essential to guide entrepreneurs on all financial and administrative aspects involved in the creation of a company; This company will be created in the canton Latacunga parish Guaytacama neighborhood La Libertad, based on the tastes and different preferences for snacks with a touch of extra flavor. The methodology used for the market research, was with a quantitative approach so the survey technique was used and as an instrument a questionnaire consisting of 12 questions, which considered a population of 60,676 people aged 15 to 44 years, obtaining a sample of 382, to collect information surveys were applied in both urban parishes Latacunga and rural Toacaso, Tanicuchi, and Pastocalle; thus the required size of the sample was obtained. The results obtained determined the feasibility of implementing the project starting with an initial investment of $37,664.92 dollars, a Net Present Value of $16,849.73 dollars was obtained, an Internal Rate of Return of 22%, and the recovery period of the investment is in 2 years 8 months and 13 days, so a cost benefit of $1.45 dollars is obtained. At the end of this research and through the analysis carried out, we can consider that the business plan is feasible according to the projections applied, so we can give the green light for its execution.