Browsing by Author "Castro Flores, Jonathan Xavier"

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    La motivación laboral y productividad en las cooperativas de ahorro y credito Financredit y Kisapincha
    (Ecuador : Latacunga : Universidad Técnica de Cotopaxi (UTC), 2024-08) Castro Flores, Jonathan Xavier; Tuapanta Quinfia, Cynthia Eulalia; Suárez Guevara, Iván Marcelo
    The main aim of this research project is to establish the relationship between work motivation and employee productivity in “Financredit” and “Kisapincha” savings and credit cooperatives. In addition to analyzing the relationship between both variables and proposing effective strategies to improve them. The present study is based on the growing need for credit unions to adapt to a competitive financial environment, where service quality and innovation are essential for their sustainability. Work motivation has been identified as a critical factor influencing employee productivity and its improvement can result in a significant increase in organizational performance. The methodology used is quantitative in approach, the study covered a total population of 154 collaborators, without applying the sampling technique. A questionnaire was employed, which was validated by experts and showed high reliability, with a Cronbach's alpha coefficient of 0.868 for measuring work motivation and 0.908 for productivity. Regarding work motivation, descriptive statistics showed a mean of 45.69 and a variance of 52.057 with a 95% confidence interval for the mean of motivation was between 44.55 and 46.84. To analyze the relationship between the variables, the correlation coefficient was used, which yielded a value of r = 0.65, indicating a positive and moderate correlation. Furthermore, a chi-square test was applied to evaluate the relationship between these variables, obtaining a value of 1138.72 with a bilateral asymptotic significance of less than 0.001, with the result that the relationship between work motivation and productivity is statistically significant, and to address the weakest aspects identified, a table of strategies will be drawn up to develop and improve these areas, with the aim of further increasing organizational performance.