Browsing by Author "Chiluisa Chasi, Anderson Marcelo"

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    “Plan de negocios para la creación de una empresa productora de jabón con sangre de drago en el cantón Latacunga”.
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi. (UTC), 2024-08) Campaña Viera, Mercy Johanna; Chiluisa Chasi, Anderson Marcelo; Almeida Lara, Libia Dolores
    This research focuses on the creation of a company called DRAGONSKIN. This company will be dedicated to the production of handmade soaps using dragon's blood, a natural ingredient known for its regenerative and healing properties for the skin. DRAGONSKIN's mission is to offer high quality products that promote health and wellness, contributing to the economic and social development of the Latacunga canton, Cotopaxi province. Theoretical reviews were carried out, which were fundamental to develop a detailed and well-structured business plan. For the market study, we used the application of a tool that is a questionnaire of 17 questions through a survey directed to the families of the urban sector of the canton Latacunga for which a demographic segmentation focused on people over 15 years old, thus a sample of 378 families was obtained, this allowed us to collect data on the demand and supply of consumers. As for the technical study, the materials and supplies needed for the business to start working properly were evidenced, as well as the activities and processes to be followed for the creation of the product, optimizing resources and time. The financial analysis shows that the creation of DRAGONSKIN is both viable and feasible. With an investment of $38,022.15 it is projected that the company will have a TMAR of 10.92% with an VNA of $88,890.55 and an TIR of 61% based on the total investment with a CB of 2.04 and an PRI of 1 year, 8 months and 28 days.