Browsing by Author "León Pérez, Jonathan David"

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    “Estudio de factibilidad para la implementación de un Food Truck de comida mexicana “Delicias Picantes” en la ciudad de Latacunga”
    (Ecuador : Latacunga : Universidad Técnica de Cotopaxi (UTC), 2024-08) León Pérez, Jonathan David; Curco Sillo, Lizbeth Leonela; Veintimilla Ruíz, Jirma Elizabeth
    Mexican food, known for its wide variety and authentic flavors, has gained popularity worldwide. However, in the city of Latacunga, the offer of Mexican food was limited, especially in the vicinity of the Technical University of Cotopaxi. This project sought to develop a feasibility study for implementing a Mexican food truck in Latacunga in 2024, including a market study with a population of 4330 university students, achieving a consumption acceptance of 88.1% with a sample of 353 participants, therefore, the calculated unsatisfied demand was 165,390 Mexican dishes, for which 14% of the total unsatisfied demand is expected to be covered in the first year, with an installed capacity of 26,700 Mexican dishes per year, distributed among tacos, corn, and burritos. The financial study highlighted an initial investment of 8,500 dollars, which covers the purchase of the food truck itself to the necessary inputs for its implementation, the financial indicators showed a Net Present Value (NPV) of $2,104.25 over five years and an Internal Rate of Return (IRR) of 20.5%, indicating a viable profitability for this project, in addition to a cost-benefit analysis of $1.08. In conclusion, it was determined that implementing a Mexican food truck was financially viable, presenting a profitable business opportunity.