Browsing by Author "Porraspita, Deysi Alfonso"

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    Propuesta del diseño editorial de un libro para la unidad empresarial de base fábrica Ron"El Valle"
    (Ecuador : Latacunga : Universidad Técnica de Cotopaxi (UTC), 2010) Analuisa Quinatoa, Cristian Miguel; Porraspita, Deysi Alfonso; Quintana Martínez, Onexy
    The present work conceives a proposal of an editorial design of a book for the Business Unit of Rum "El Valle" Base Factory of the province of Pinar del Rio, Cuba, which was able to satisfy a latent need from a visual perspective in a fast and effective form to future customer distinguishing from other companies. To carry out this research, direct observation and survey were applied, which permitted the recompilation of some information about the characteristics of the unit. The leaders expectations of the (UEB) facilitated the research performance as for the administration of the editorial proposal design; giving a valid alternative to revitalize and locate at the time. The work has two chapters distributed in a general way, where basic concepts are introduced as graphic design, cooperative identity and editorial design, each one with its special features. In addition to that, it is shown in chapter 2, the analysis and selection of the applied methodology. Finally, It is introduced the proposal of an editorial design of a book for the Business Unit of Rum "El Valle" Base Factory elaborated before giving out the final considerations and showing the annexes.