Browsing by Author "Sevilla Orna, Karen Anahi"

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    La gamificación en el compromiso laboral de los trabajadores administrativos de la empresa eléctrica provincial Cotopaxi S.A.
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi (UTC), 2024-08) Sevilla Orna, Karen Anahi; Toabanda Chimbo, Mery Edith; Silva Guzmán, Martha Patricia
    The work commitment of employees is a growing concern in companies all over the world. Various methodologies, such as gamification strategies, have been presented to improve these levels. This research seeks to propose gamification strategies to strengthen the work commitment of administrative workers of the company Eléctrica Provincial Cotopaxi S.A. For this purpose, a sample of 157 workers was selected by means of convenience sampling. Two surveys were used, such as the gamification survey that has four dimensions: knowledge and training on gamification, game recognition, game usefulness, and motivation; this instrument has a Cronbach's Alpha of 0.918 for its validation the expert judgment tool (Galicia Alarcón et al., 2017) and the commitment survey of (Rodríguez Benique, 2023) was used, which has three dimensions: affective commitment, continuity commitment and normative commitment which has a Cronbach's Alpha of 0.938. 69.43% of the participants recognized gamification as an effective strategy to strengthen work engagement, and 76.43% reported high work engagement. The research found a positive coefficient of 0.516 between gamification and work engagement, suggesting that adequately adapted gamification can significantly improve employee performance, foster a more dynamic, participative work environment, and improve work engagement. Keywords: Work Engagement, Gamification, and Human Resources.