Carrera Licenciatura en Mercadotecnia

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Browsing Carrera Licenciatura en Mercadotecnia by Subject "CALIDAD EDUCATIVA"

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    Mecanismos de escucha en la percepción de la calidad educativa de los estudiantes en las carreras (Mercadotecnia, Administración de Empresas, Gestión del Talento Humano) de la Facultad de Ciencias Administrativas y Económicas”.
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi: (UTC), 2024-08) Montesdeoca Correa, Shirley Christina; Diaz Muñoz, Darío Javier
    As a part of the research project "Observatory of good Practices for Quality Assurance in Higher Education (OBPACES-UTC)" "The Listening Mechanisms in the Perception of Educational Quality of the Students in the Programs (Marketing, Business Administration, Human Talent Management) of the Administrative and Economic Sciences Faculty," educational quality is fundamental to ensuring that institutions provide a relevant and effective education. There is a critical need to improve listening mechanisms to collect feedback from students, as this impacts directly the perception of educational quality and the institutions' ability to adapt and continuously improve. The general objective of this project is to design and propose effective listening mechanisms that enhance the perception of educational quality among students. We consider listening mechanisms as tools that allow to the educational institutions to gather opinions and suggestions from students. These include interviews, focus groups, surveys, and suggestion boxes, while educational quality refers to how students interpret and evaluate the quality of the education which they receive, based on factors such as the effectiveness of instructors, the relevance of the curriculum, and institutional infrastructure. The research adopts a mixed-method approach, using both qualitative and quantitative methods to collect and analyze data. The results of this research indicate that current listening mechanisms are insufficient and are not being used effectively. The analysis revealed that implementing new mechanisms, such as student panels and open-door programs, could significantly improve feedback and student participation. For continuous improvement, it is recommended to implement student panels, regular surveys, and open-door programs to enhance communication between students and the administration. These initiatives aim to strengthen feedback and promote a culture of active participation within the university..