Browsing by Author "Ashca Caillagua, José Gustavo"

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    El coaching empresarial y su impacto en el rendimiento laboral en la empresa Brion's AC, cantón La Maná, año 2024.
    (Ecuador : La Maná Universidad Técnica de Cotopaxi (UTC), 2024-08) Ashca Caillagua, José Gustavo; Martínez Ortiz, Fabián Xavier
    The main objective of the research carried out at Brion's AC, located in the canton of La Maná, province of Cotopaxi, was to evaluate the impact of business coaching on the work performance of its employees. Through a mixed methodology, which combined surveys and interviews, both quantitative and qualitative data were collected. Employee surveys were conducted to collect data on their perception of coaching, as well as before and after political implementation of the program. The owner was interviewed to find out the strengths, opportunities, skills and threats. For data tabulation, analysis and interpretation, Excel was used as a tool. The first results before the coaching session show negative results because employees are unaware of the usefulness of coaching for the company. The results show that employees have acquired greater clarity about their roles and responsibilities after applying a coaching session and it has facilitated the alignment of their efforts with organizational objectives. The results obtained show a positive impact of coaching on various aspects of employees' work performance. An increase in motivation, commitment and clarity of objectives was observed, as well as the development of new skills and a greater ability to solve problems because they understand that knowing the company's objectives helps to improve performance and performance in the work areas. Additionally, some showed that productivity increased significantly. These findings suggest that coaching has been an effective tool for improving individual and organizational performance. Finally, a proposal for a coaching action plan and its indicators is proposed and recommended to expand the coverage of the program, personalize the sessions and establish a measurement system. Likewise, the importance of integrating coaching into performance management processes and promoting a culture of continuous learning is highlighted. In conclusion, the implementation of business coaching at Brion's AC has proven to be a valuable investment for the development of employees and the strengthening of the organization, contributing to improving its competitiveness and long-term sustainability.