Browsing by Author "Chicaiza Salazar, Dayanna Mireya"

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    Plan estratégico para la empresa JET AGUA del cantón La Maná.
    (Ecuador : La Maná Universidad Técnica de Cotopaxi (UTC), 2024-08) Chicaiza Salazar, Dayanna Mireya; Nauta Padilla, Luis Daniel
    The general objective of this research was to develop a strategic plan for the company JET AGUA in the canton of La Maná that allows the improvement of decision-making through operational optimization. It was important because it was formulated in response to an obvious need, which was reflected through the problem. It was justified by the practical usefulness of this tool in a planning context whose function was essential to provide guidance to the company's joint efforts, because it is based on the shortcomings identified with the use of the SWOT and crossed SWOT matrix. The methodology was constituted from the types of bibliographic, descriptive research and analytical, synthetic, statistical methods, while the collection of information was carried out through the application of census, survey and interview techniques, having as population to the owner, the 7 employees and 500 clients of the company. Through the situational diagnosis, deficiencies were identified in the formalization of the mission, vision, and internal policies, the lack of a functions manual and organizational chart in documentary form. Therefore, strategies were proposed such as updating the elements of strategic direction and their respective socialization, the formulation of an organization chart and a manual of functions, staff training, strategic alliances and the creation of more striking promotional elements to publicize the product in its different presentations. The income projection for the company under a moderate scenario of 5% would correspond to $37,063.39 and an optimistic scenario of 7% would reach $37,769.36, in both cases it showed that income increases favorably. Overall, the company's owner and collaborators were considered beneficiaries, due to the positive social, economic, technical and environmental impact derived from the strategies directed at the JET AGUA company.