Browsing by Author "Guamani Oña, Mirian Rocio"

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    La dirección y la comunicación organizacional en servidores del Gad Municipal de Latacunga
    (Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Carrera Administración de Empresas, 2026-08-17) Guamani Oña, Mirian Rocio; Manotoa Mendaño, Nathaly Elizabeth; Almeida Lara, Libia Dolores
    This research examines the relationship between leadership and organizational communication amongst civil servants in the Decentralized Autonomous Government (GAD) of the Municipality of Latacunga. The study was conducted using a quantitative approach, with a non-experimental cross-sectional design, a descriptive-correlational scope, complemented by a proposal of improvement strategies. Data were collected via a survey administered to the 143 civil servants across five administrative departments, using a 36-item Likert-scale questionnaire comprising Bass and Avolio’s Multifactorial Leadership Questionnaire (MLQ) and Portugal’s Organizational Communication Test, the overall reliability of which achieved a Cronbach’s alpha of 0.959. The results showed that management achieved an average score of 3.51, with strengths in the communication of standards, staff development and the sense of purpose in work, and weaknesses in contingent reward, intellectual stimulation and the presence of behaviors characteristic of laissez-faire leadership. Organizational communication scored an average of 3.46, with the topdown dimension being the most favorable and the bottom-up dimension the most limited; furthermore, 45.5 per cent of respondents perceived a withholding of information amongst colleagues. Spearman’s Rho test revealed a high, significant positive correlation between the two variables (ρ = 0.746; p < 0.001). It is concluded that management and organizational communication are closely associated, although the cross-sectional design prevents the establishment of causality; consequently, strategies were devised aimed at performance recognition, ongoing feedback, innovation and the strengthening of institutional communication flows.