Browsing by Author "Guanotuña Chusin, Karina Maritza."

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    Plan de negocio para la producción y comercialización de snacks gelatinosos saludables en la ciudad de Latacunga
    (Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Carrera Administración de Empresas, 2026-08-17) Chicaiza Valverde, Nicole Esthefania; Guanotuña Chusin, Karina Maritza.; Ramírez Jiménez, Santiago Fernando
    This study develops a business plan for the production and marketing of NURAi, a gelatinous snack flavored with granadilla and mortiño, conceived as a healthy alternative to the limited supply of snacks for people with sensitive stomachs in the city of Latacunga. The product promotes healthy eating through its fiber content, the use of yacon as a natural sweetener with prebiotic effects, and the incorporation of plant-based gelling agents. The research followed a quantitative approach, with a descriptive and propositive scope, applying a survey to 379 people between 18 and 40 years of age. The results revealed a purchase intention of 83.1%, and, through the Juster model, an unmet demand of 275,384 units per year. The technical study established an installed capacity of 144,000 units and an actual capacity of 100,800 units per year. Finally, with an initial investment of $6,316.65, the financial analysis yielded a Net Present Value (NPV) of $77,825.52, an Internal Rate of Return (IRR) of 186.97%, a profitability index of 13.32, a benefit-cost ratio of 1.51, and a payback period of 10.8 months, demonstrating the project's viability and profitability