Browsing by Author "Ilaquiche Toaquiza, Wilmer Moises"

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    Análisis de la sostenibilidad y competitividad de las empresas turísticas de hospedaje del cantón Pujilí, provincia de Cotopaxi.
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi (UTC)., 2024-08) Ilaquiche Toaquiza, Wilmer Moises; Mendoza Poma, Rodolfo Matius
    This research project focuses on the sustainability and competitiveness of tourism accommodation businesses, with the objective of analyzing the lodging businesses in Pujilí Canton, Cotopaxi Province, through indicators that allowed for the proposal of development and improvement strategies for the service. The study was based on two methodologies: the InnovaRSE Methodology and the IDB Methodology, using the deductive method to infer and conclude on the indicators, ultimately to address the established scientific questions. A population of 13 registered establishments in the cadastre was studied, so sampling was not necessary. The results regarding sustainability determined an index of 5.64 on a scale of 5 to 10, indicating a moderately low level of sustainability. As for competitiveness, a general result of 30.11% was obtained, placing it within a range of 21% to 40%, categorized as low. The results, based on a Spearman correlation using SPSS software, indicate that the sustainability and competitiveness variables of the tourism accommodation businesses in Pujilí Canton have a significant correlation of 0.21. This suggests that if businesses do not apply one of these variables, they may fail, as these variables must go hand in hand to stand out in the tourism market due to a correlation strength of 63.2%. Additionally, it indicates that these variables should be considered integrally and effectively addressed to achieve a sustainable competitive advantage in the tourism market. Finally, a SWOT analysis was conducted using MEFE, MEFI, cross matrices, impact evaluation, valuation, and strategy matrices, where 20 improvement strategies were analyzed and proposed. These strategies were divided based on deficiencies in sustainability dimensions and competitiveness areas. In conclusion, by proposing improvement strategies, businesses can compete and achieve greater growth at the local level