Browsing by Author "Intriago Cusme, Eva Yamilex"

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    Estrategias de liderazgo en el entorno empresarial de las pymes del sector comercial del cantón La Maná año 2024.
    (Ecuador : La Maná Universidad Técnica de Cotopaxi (UTC), 2024-08) Intriago Cusme, Eva Yamilex; Cabrera Toscano, Eduardo Fabricio
    This study was focused on analyzing the implemented leadership strategies in small and medium enterprises in the commercial sector of La Maná canton. With a sample of 208 economic units, the main objective was to identify the existing leadership practices and to evaluate their effectiveness in the current context. According to this dynamic, the research conducted in the PYMES of La Maná canton revealed an urgent need to strengthen leadership capabilities. Despite the fact that there is significant potential growth in these companies, a gap was identified between the current skills of leaders and the demands of the market. The traditional leadership styles predominate, but there is a growing adoption of more modern and participative approaches. The study, based on Kotter and Heskett's model, proposed a series of practical recommendations to improve their leadership. Through epistemic review and applying mixed research methodologies and supported by surveys and interviews, data was collected about leaders' skills, used strategies, and their needs. These included the implementation of training programs that addressed various leadership styles with special emphasis on the development of skills such as effective communication, conflict resolution, and strategic vision. In addition, it was suggested to create work environments that foster continuous learning and adaptation to change, as well as to introduce technological tools that increase efficiency and competitiveness. By implementing these recommendations, PYMES of La Maná were able to develop more effective leaders, to improve their overall performance, and to achieve long-term sustainable growth. This study not only contributed to academic knowledge on leadership, but also provided a practical guide for these companies to identify their strengths and areas for improvement, so making strategic decisions to achieve their business objectives.