Browsing by Author "Nauta Padilla, Luis Daniel"

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    Estrategias de comercialización para incrementar las ventas en la empresa Agroquímicos Herrera & Asociados del cantón La Maná, año 2024.
    (Ecuador : La Maná Universidad Técnica de Cotopaxi (UTC), 2024-08) Donoso Sarango, Ana Isabel; Vega Pastuña, Edgar Alexis; Nauta Padilla, Luis Daniel
    This research was developed with the purpose of designing marketing strategies to increase sales in the company Agrochemicals Herrera & Asociados in the canton of La Maná, province of Cotopaxi during the year 2024, whose initiative was proposed to face the growing competition that prevailed. in the market. The methodology included descriptive, bibliographic and field research that facilitated obtaining primary information from the main stakeholders. The methods used were inductive, deductive and analytical, while the data collection process was carried out through interview, census and survey techniques; Questionnaires were designed for each of the selected techniques, taking into consideration the relevance of the marketing and sales strategy variables. The instruments were subjected to a validation process by experts. The analysis population was made up of the owner, 6 employees and 500 clients. The sample calculation was made and was established at 217 clients. In the results, it was diagnosed that the company maintained strengths that highlight the years of experience in the market, the variety of agrochemical products, comfortable and accessible prices, and its own infrastructure. It also faced limitations in determining marketing strategies, establishing promotions and advertising, a minimal presence on social networks, and must face intense competition from other commercial establishments. The beneficiaries of the proposal were the owner and the employees. The results included marketing strategies through the direct channel, consisting of improving the image of the point of sale, expanding the customer base with the home delivery service, and a home delivery seller in rural areas. The strategy of a digital sales channel, a website, a digital catalog and a Facebook profile. Participation in agricultural and livestock fairs and events was proposed. In the indirect channel, alliances with agricultural associations would become intermediary allies, facilitating the distribution of products. The estimated cost was $3,160.00 for its implementation. The marketing strategies resulted in impacts in the economic, social and technical fields through the benefits inherent to the proposal.
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    Gestión del riesgo crediticio de la Cooperativa de Ahorro y Crédito educadores de Cotopaxi "Cacec" ltda., ubicada en la ciudad Latacunga, provincia Cotopaxi en el período del 1 de enero al 31 de diciembre 2014
    (LATACUNGA / UTC / 2016, 2016-06) Nauta Padilla, Luis Daniel; Tapia Jácome, Jorge Rubén; Miranda Pichucho, Freddy Ramón
    El presente trabajo de investigación se realizó en la Cooperativa de Ahorro y Crédito Educadores de Cotopaxi “CACEC” Ltda., con el objetivo de aplicar una Gestión del Riesgo Crediticio para medir el nivel de exposición al riesgo y el alcance de objetivos y metas, para este fin se utilizó el método inductivo, analítico, observación, descriptivo, también se aplicó técnicas como la entrevista efectuada al Gerente y encuestas a los empleados y socios de la entidad, que sirvieron de ayuda para la recopilación de información, con el fin de conocer la situación actual. En la Cooperativa se aplicó una Gestión del Riesgo Crediticio, en el periodo 1 de enero al 31 de diciembre del 2014. Esta Gestión permite evaluar y detectar posibles falencias y está diseñada para obtener una certeza razonable sobre el nivel de exposición al riego y cumplimiento de las actividades…
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    Plan estratégico para la empresa JET AGUA del cantón La Maná.
    (Ecuador : La Maná Universidad Técnica de Cotopaxi (UTC), 2024-08) Chicaiza Salazar, Dayanna Mireya; Nauta Padilla, Luis Daniel
    The general objective of this research was to develop a strategic plan for the company JET AGUA in the canton of La Maná that allows the improvement of decision-making through operational optimization. It was important because it was formulated in response to an obvious need, which was reflected through the problem. It was justified by the practical usefulness of this tool in a planning context whose function was essential to provide guidance to the company's joint efforts, because it is based on the shortcomings identified with the use of the SWOT and crossed SWOT matrix. The methodology was constituted from the types of bibliographic, descriptive research and analytical, synthetic, statistical methods, while the collection of information was carried out through the application of census, survey and interview techniques, having as population to the owner, the 7 employees and 500 clients of the company. Through the situational diagnosis, deficiencies were identified in the formalization of the mission, vision, and internal policies, the lack of a functions manual and organizational chart in documentary form. Therefore, strategies were proposed such as updating the elements of strategic direction and their respective socialization, the formulation of an organization chart and a manual of functions, staff training, strategic alliances and the creation of more striking promotional elements to publicize the product in its different presentations. The income projection for the company under a moderate scenario of 5% would correspond to $37,063.39 and an optimistic scenario of 7% would reach $37,769.36, in both cases it showed that income increases favorably. Overall, the company's owner and collaborators were considered beneficiaries, due to the positive social, economic, technical and environmental impact derived from the strategies directed at the JET AGUA company.