Browsing by Author "Oña Guaman, Evelin Estefanía"

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    La gestión administrativa y la innovación de procesos productivos en la empresa Sanbel Flowers Cía. Ltda, Latacunga – Cotopaxi
    (Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Administración de Empresas, 2026-08-17) Oña Guaman, Evelin Estefanía; Zambrano Oña, Sol Estefanny; Navas Olmedo, Walter Humberto
    The aim of this study was to analyze the relationship between administrative management and innovation in the production processes at Sanbel Flowers Cía. Ltda., located in Aláquez parish, Latacunga canton, Cotopaxi province. The study was based on the fact that the lack of a structured administrative process and the dependence on the individual judgment of agronomists during the harvesting process limit the company's performance and competitiveness. The research followed a quantitative approach with a descriptive-correlational scope and a non-experimental crosssectional design. A survey was used as the main data collection technique and was applied to a sample of 90 employees from a total population of 115. Data were collected through a structured questionnaire consisting of 24 Likert-scale items. The reliability of the instrument was confirmed using Cronbach's alpha (0.940). The results showed that both variables were perceived at a high level, with administrative management obtaining a slightly higher mean score (4.12/5) than process innovation (3.92/5). In addition, Spearman's Rho correlation coefficient revealed a positive, direct, and statistically significant relationship between the two variables (Rho = 0.743; p < 0.01). The coefficient of determination (R² = 62.6%) confirmed that administrative management is the main predictor of innovation in the company's production processes. Based on these findings, recommendations are proposed to strengthen innovation through the establishment of research and development goals, the allocation of a specific budget for innovation activities, and the implementation of continuous training programs for technical and administrative staff. Finally, it is concluded that administrative management has a direct influence on innovation in production processes and that strengthening it contributes to improving organizational performance, optimizing product quality, and ensuring the company's sustainability in the floriculture sector