Browsing by Author "Palacios Licintuña, Eva Marilu"

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    Propuesta de diseño de indicadores KPIs para mejorar el desempeño comercial en Palacios Agencia inmobiliaria
    (Universidad Técnica de Cotopaxi (UTC). Facultad de Ciencias de la Ingeniería y Aplicadas. Industrial, 2026-10-14) Palacios Licintuña, Eva Marilu; Ulloa Enríquez, Ángel Medardo
    The purpose of this research was to design commercial performance indicators KPIs at Palacios Real Estate Agency, for this purpose, aqualitative research was conducted, with an applied orientation and descriptive level, using a technological proposal. Information was gathered through a review of documentation, direct observation, and interviews with agency personnel together document analysis forms, process mapping templates, and evaluation matrices were also used. The results showed that the agency lacks a systematic monitoring system of indicators to measure the performance of its commercial processes. Therefore, a proposal for a system of key performance indicators (KPIs) was developed for the commercial processes related to lead generation, follow-up, and sales closing. Each KPIs was provided with its respective technical data sheet, including calculation formulas, targets, measurement frequencies, responsible parties, and interpretation criteria. In conclusion, the proposal constitutes a management system that will strengthen commercial control, facilitate the monitoring of organizational performance, and improve the culture of continuous improvement oriented towards the institution's objectives.