Carrera Licenciatura en Turismo
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- Item“La cultura del pueblo montubio del cantón Rocafuerte como un recurso para fortalecer la oferta turística en la provincia de Manabí”(Ecuador : La Maná Universidad Técnica de Cotopaxi (UTC), 2024-08) Bravo Romero, Jenny Estefany; Toledo Villacis, Marco AntonioThe objective of this research project was to promote the culture of the Montubio people of the Rocafuerte canton through a tourist brochure as a resource to strengthen the tourist offer in the province of Manabí. The qualitative method was applied in order to deeply understand the cultural characteristics of the Montubio people. For its part, the technique used was the interview and the instrument was the questionnaire. According to the results, there are various customs and festivities such as the festivals of the Virgen del Carmen and San Pedro and San Pablo, which are celebrated in the church. In addition, the amorphinos are a very symbolic representation within the Rocafuerte Canton. In relation to the dances and music of the Montubia culture; The boleros and the aisles were widely heard and in turn were performed by guitarists. Likewise, this community stands out for its rich artisan tradition, especially in the production of clay crafts and tagua figures. Likewise, it was identified that this Canton is very recognized for its sweets and in particular there is a representative dish such as the tonga flowed. On the other hand, regarding the tourist brochure, a design was carried out that offered a general vision where the main ones were mentioned such as geographical location, customs, traditions, dances, festivities, crafts and gastronomy.