Facultad de Ciencias Administrativas y Económicas

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Browsing Facultad de Ciencias Administrativas y Económicas by Subject "ABN ENTERPRISE"

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    Competencias digitales en la empresa ABN ENTERPRICE
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi (UTC), 2024-08) Regalado Romero, Dayanna Elizabeth; Sánchez Velasco, Katherine Lizbeth; Romero Poveda, Angelita Elizabeth
    The research entitled ‘Digital Competences at ABN ENTERPRISE’ aims to propose digital competence strategies for the company's employees, aligned with the technological needs of the current working environment. The study provides a theoretical basis for the importance of these competencies and proposes a comprehensive improvement programme. A quantitative methodology with a cross-sectional design has been used, collecting data through surveys applied to a representative sample of 80 workers. The questionnaire is designed to accurately measure various digital competences. This tool allows to obtain objective and reliable data on the current state of digital competences in the company. The results show that 65% of employees have basic technical skills, while only 30% are comfortable using advanced digital tools and 25% show a high ability to adapt to new technologies. A programme has been developed consisting of seven designed strategies which are: implementation of continuous training sessions, promotion of an organisational culture that values technological innovation, creation of opportunities to apply new skills in real projects, continuous assessment and feedback, fostering digital collaboration, development of digital safety programmes and support for critical thinking. The seven key digital competencies on which this programme is based are: digital literacy, digital communication, digital creativity, digital safety, digital collaboration, critical thinking, evaluation and adaptability, and lifelong learning. The contributions of this project provide a solid foundation for the development of essential digital skills, which strengthens ABN ENTERPRISE's competitive position in the market.