Artículos - Licenciatura en Turismo
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- ItemAnálisis socioeconómico de los complejos turísticos de la parroquia el Carmen cantón La Maná provincia de Cotopaxi(Universidad Técnica de Cotopaxi (UTC). La Mana. Turismo, 2026-10-22) Guevara Flores, Silvia Lorena; Núñez Muñoz, José LuisThe purpose of this research was to analyze the socioeconomic impact of tourist resorts in the El Carmen parish, La Maná canton, Cotopaxi province. The methodology employed a mixed-methods approach, specifically a descriptive, non-experimental, cross-sectional design. The study sample consisted of 384 tourists over 18 years of age who visited the resorts, along with 3 owners, managers, or administrators. The interview results indicated that tourist resorts contribute to job creation in areas such as administration, kitchen staff, guest services, cleaning, maintenance, and security. However, the presence of both advantages and disadvantages also revealed that increased tourism does not always translate into sustainable growth, even though the activity generates employment, stimulates commerce, and enhances the area’s image. The study concluded that the income generated allows tourists to cover needs such as food, education, healthcare, transportation, and basic services; however, its stability depends on weekends, holidays, and peak tourist seasons. In addition, adverse effects were observed related to congestion, price increases, disruption of tranquility, waste generation, and the deterioration of natural spaces.
- ItemEl rol de los comerciantes del mercado de Zumbahua en la transmisión de saberes ancestrales y su potencial turístico(Universidad Técnica de Cotopaxi (UTC). La Mana. Turismo, 2026-10-22) Chiguano Medina Diana Karolina; Calvopiña León, César EnriqueThis article analyzes the role of vendors in the Zumbahua market, in the province of Cotopaxi, in the preservation and transmission of ancestral knowledge, while simultaneously evaluating its potential as a cultural tourism attraction. This marketspace transcends the commercial sphere, consolidating itself as a center of social, cultural, and economic resistance for the Kichwa people of the region. Traditional knowledge related to agricultural practices, ancestral medicine, handicrafts, typical gastronomy, and the use of the Kichwa language converge there. Through a qualitative and ethnographic approach, complemented by mixed data from 45 people and interviews with 20 vendors, the results reveal a worrying crisis in intergenerational transmission. Migration, monolingual Spanish-only schooling, and globalization are causing disinterest or alienation among younger generations from local agricultural and botanical practices. Additionally, the study reveals the partial continued existence of reciprocal economies such as bartering and haggling. Finally, the research determines that the current relationship between tourist flow and the market follows a transit or enclave model, where visitors to Quilotoa Lagoon make brief stops for purely photographic and contemplative purposes. This fosters cultural and visual extraction without direct economic redistribution to the community. The study concludes that there is an urgent need to formulate local co-management public policies that provide the market with adequate infrastructure and promote community-based tourism with distributive justice.
- ItemAnálisis del perfil del turista en las cascadas del milagro cantón Pujilí(Universidad Técnica de Cotopaxi (UTC). La Mana. Turismo, 2026-10-22) Granja Daza, Iliana Jaritza; Núñez Muñoz, José LuisThis research addressed the general problem of the limited characterization of the tourist profile of visitors to the Cascadas del Milagro (Miracle Waterfalls) in the Pujilí canton, a situation that hinders tourism planning, service improvement, and decision-making based on real information. The overall objective was to analyze the tourist profile to generate relevant information that would allow for an understanding of their sociodemogra- phic characteristics, motivations, and behaviors, and contribute to better tourism management of the destina- tion. Methodologically, the study was developed using a quantitative approach, with a descriptive, correlatio- nal, and cross-sectional design. A structured questionnaire was administered, covering six dimensions: travel motivations, destination image, perceived quality, memorable experience, perceived value, loyalty, and future intentions. The sample consisted of 380 tourists, selected through simple random probabilistic sampling. The results showed a market segment of young adults, predominantly urban, with frequent family visits, moderate spending, and a strong influence of social media. Furthermore, a positive perception of the destination, high levels of satisfaction, and a strong relationship between satisfaction and the intention to return were identified. It was concluded that strengthening the tourist experience, service quality, and digital promotion is key to im- proving local tourism management.
- ItemEfectos de la migración juvenil en la pérdida de saberes ancestrales en la parroquia Zumbahua cantón Pujilí provincia de Cotopaxi(Universidad Técnica de Cotopaxi (UTC). La Mana. Turismo, 2026-10-22) Espin Salazar, Marcela Fernanda; Calvopiña León, César EnriqueThis article examines the effects of youth migration on the loss of ancestral knowledge in the rural, predominantly Kichwa parish of Zumbahua, Pujilí canton, Cotopaxi province. This migratory phenomenon, driven by structural factors such as extreme poverty, land scarcity, and a lack of employment and educational opportunities, has generated a significant exodus that fractures the social fabric and jeopardizes local intangible heritage, especially backstrap weaving (waus), traditional medicine, and agriculture. Methodologically, the study combines bibliographic research with fieldwork, employing a mixed-methods approach. A sample of N = 373 surveys was administered to local residents to assess the generational gap in cultural practices. The results reveal a structural contradiction: although 94% of the population maintains a strong ethnic self-identification, intergenerational transmission is experiencing accelerated erosion. Seventysix percent of families report youth migration to Quito and Latacunga, which catalyzes a diglossia process where 68% of young people reduce their use of Kichwa to avoid urban discrimination. Furthermore, a critical operational asymmetry exists: 64% of young people (18 to 29 years old) claim to know traditional knowledge, but do not practice it, leaving the role of guardians of heritage exclusively to those over 50. It is concluded that cultural safeguarding requires moving beyond a folkloric approach through transdisciplinary strategies that link the critical pedagogy of "Farm-Classrooms," bio-entrepreneurship, and digital co-creation labs, guaranteeing economic sustainability in the territory.
- ItemEl día de los difuntos como expresión del patrimonio cultural inmaterial en comunidades andinas del Ecuador, caso de la parroquia Zumbahua, provincia de Cotopaxi(Universidad Técnica de Cotopaxi (UTC). La Mana. Turismo, 2026-10-22) Aguilar Mora, Washington René; Núñez Muñoz, José LuisThe Day of the Dead is one of the most significant expressions of the intangible cultural heritage of the Andean communities in Ecuador, as it strengthens cultural identity, collective memory, and ancestral traditions. This study aimed to analyze the Day of the Dead as an expression of intangible cultural heritage and its contribution to cultural tourism in Zumbahua Parish, Cotopaxi Province. A quantitative approach with a descriptive, non-experimental research design was employed. The sample consisted of 304 participants, including 203 residents and 101 tourists, selected through non-probability convenience sampling. Data were collected using two structured questionnaires based on a five-point Likert scale. The reliability of the instruments was assessed using Cronbach's alpha, obtaining values above 0.90 for all dimensions, indicating excellent internal consistency. The results revealed a positive perception of both intangible cultural heritage and cultural tourism, with mean scores above 4.0 and statistically significant positive correlations among the analyzed dimensions. The findings indicate that participants recognize the cultural value of the Day of the Dead and its potential to promote sustainable cultural tourism while strengthening community identity and preserving ancestral traditions. It is concluded that this celebration remains a living expression of intangible cultural heritage with significant potential to foster sustainable cultural tourism in Zumbahua Parish, provided that conservation strategies, community participation, and intergenerational transmission are strengthened to preserve its authenticity and cultural significance.