Facultad de Ciencias Administrativas y Humanísticas

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Browsing Facultad de Ciencias Administrativas y Humanísticas by Author "Abata Checa, Mercedes"

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    English comunicative skills in the development of the flowers import and export bissiness to fortify the sales process at azeriflores farm during the period 2013-2014.
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi (UTC), 2014-10) Molina Mosquera, Jimena del Rocío; Abata Checa, Mercedes
    This researching work was developed due to necessities to communicate and improve the relationship of the business process between the foreign costumers and the staff of the sales department in the farm. The workers who are immersed in the daily communication do not have an extensive knowledge of technical vocabulary, phrases, expressions and abbreviations used in the process of negotiation of the cut fresh flowers at Azeriflores Farm. So, there was a quite difficulty in communication to understand foreign people. The most important point in this researching work was to contribute with a communicative guide that improved workers knowledge in English so, the negotiations increased as well as the rentability and the profits for the company. Furthermore, the research work took into account the skills that the staff needed to improve in the company. Knowing the English as a second language, so, it's necessary for the workers to have a good communication with the costumers in the process of the negotiations of the cut fresh flowers. This motivated to develop the Communicative Guide. This research work has technical vocabulary, expressions, phrases and abbreviations used in the business flowers to keep a good relationship with the foreign costumers getting excellent results for the sales department and in general with good profits for the company. Finally, the personal of the company took advantages about the correct way of communication with the help of the guide. Each time the staff used this communicative guide. They practice and improve their knowledge and their communication became better. It helped to do the business flower process much more easily, effectively and efficient