Titulación - Licenciatura en Turismo

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Browsing Titulación - Licenciatura en Turismo by Author "Avila Martinez, Wendy Jhussely"

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    “Análisis del potencial turístico de las termas de Yanayacu en la comunidad de Sarahuasi provincia de Cotopaxi”
    (Universidad Técnica de Cotopaxi (UTC). La Maná. Turismo, 2026-10-26) Avila Martinez, Wendy Jhussely; Núñez Muñoz, José Luis
    This research study focuses on analyzing the tourism potential of the Yanayacu Hot Springs in the community of Sarahuasi, Chugchilán parish, Sighs canton, through a comprehensive assessment of their surroundings, with the aim of establishing a baseline to support future sustainable tourism development initiatives in the area. The research project was conducted using a mixed-methods approach that combined qualitative methodologies with quantitative tools, which made it possible to document the current conditions of the hot springs in terms of infrastructure, accessibility, services, and activities in the surrounding area, extending to the community itself. Inventories were compiled based on primary data collection, detailing the description, classification, and assessment of the site’s cultural and ecological heritage. This resulted in a score of 21 points for the Yanayacu hot springs and 23 points for the Sarahuasi blackberry cultivation, placing them at Hierarchy Level I. In addition, based on this record, 22 animal species and 35 plant varieties representative of the territory were identified. The inductive method consolidated the results matrix from 118 surveys on interest in the destination and community members’ views on the subject. Data analysis revealed that 55.08% and 54.24% of respondents agreed that the hot springs possess the natural attributes to contribute to tourism development within the region; 61.02% also expressed an intention to return and repeat the experience despite the observed limitations. However, despite the area’s natural wealth and the hot springs’ outstanding attributes, there are still challenges related to road connectivity, preventive tourist signage, and basic infrastructure needed to provide services to visitors. Finally, the project team produced a 23-page informational brochure in an accessible, easy-to-understand format, featuring relevant visual and explanatory resources derived from research on the subject of study; this serves as a tool to support future tourism promotion efforts.