Tesis - Licenciatura en Gestión de la Información Gerencial

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Browsing Tesis - Licenciatura en Gestión de la Información Gerencial by Author "Cajas Chile, Naydelin Angélica"

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    “Análisis del proceso administrativo para la toma de decisiones en la empresa EQR” .
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi: (UTC), 2024-08) Cajas Chile, Naydelin Angélica; Sanaguaray Molina, Joel Alexander; Cañar Tercero, Jorge Enrique
    The objective of this research was to analyze the administrative process for decision making in the EQR company, with the purpose of strengthening its business objectives. For this, a qualitative methodology was used focused on semi-structured interviews with the departmental heads and the general manager of the company. The research included techniques such as documentary review and process analysis, as well as analysis methods or tools such as the FODA matrix, PESTEL and CROSS FODA in order to obtain areas for improvement. As a result, several areas present problems in the administrative process, among which deficiencies in the organizational structure, strategic planning and operational efficiency stand out. In this context, the interviews highlighted the need for a redesign of the organizational chart, the implementation of a quality management system according to the ISO 9001:2015 standard, and the adoption of technological tools such as Salesforce and Monday.com to improve decision making. Based on this information, a set of strategies were proposed focused on significantly improving the administrative processes and decision making at EQR, which will not only optimize the efficiency and effectiveness of the company, but will also have a positive impact on its financial performance. and in employee job satisfaction. Furthermore, resource optimization will indirectly contribute to environmental benefits. Emphasizing that, for an adequate diagnosis, it is essential to have a solid knowledge of the technical and scientific foundations of the administrative process.