Tesis - Licenciatura en Gestión de la Información Gerencial

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Browsing Tesis - Licenciatura en Gestión de la Información Gerencial by Author "Cando Chiluisa, Katheryn Yomaira"

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    “Análisis de La Dirección Estratégica como mecanismo para el desarrollo organizacional de la Cooperativa de Ahorro y Crédito Tulcán Ltda., Agencia Latacunga”.
    (Ecuador: Latacunga: Universidad Técnica de Cotopaxi: (UTC), 2024-08) Cando Chiluisa, Katheryn Yomaira; Ramírez Jiménez, Santiago Fernando
    The absence of an effective management strategy interferes with the productivity of internal employees and the competitiveness of activities which benefit external clients. The deficiency of strategies with productive responsibility approaches aimed at achieving objectives with efficient organizational development slow down the completion of tasks and processes. The present research work addresses the analysis of strategic management as a mechanism for the organizational development in “Coperativa de Ahorro y Crédito Tulcán Ltda”- Latacunga. Theoretical foundations were established in order to relate the strategic management environment to the organization. This foundation serves as a guide to diagnose the internal and external environment. The research work was based on a descriptive field and documentary methods to gather information from a variety of areas in the Cooperativa de Ahorro y Crédito Tulcán Ltda in order to achieve the research objectives. The approach used was quantitative, based on induction-deduction and analytical techniques, the instrument was a structured interview containing questions directed to employees at different hierarchical levels of the Cooperative which purpose was to determine the development occurring in their activities regarding strategic management. Finally, weaknesses affecting organizational development were identified, which prevent the execution of effective activities. Consequently, the research project aims to propose strategies to strengthen Organizational Development which principal goal is the financial perspective, socio-client relations, internal processes, growth and learning.