Titulación - Licenciatura en Administración de Empresas
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- ItemGestión administrativa y eficiencia operativa de la empresa Sanbel Flowers Cía. Ltda(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Administración de Empresas, 2026-08-17) Ninasunta Chanatasig, Jefferson Alexander; Arias Figueroa, Roberto CarlosThe present study aimed to analyze the administrative management and operational efficiency of SANBEL FLOWERS Cía. Ltda. A quantitative approach was employed, using a nonexperimental, correlational design. A simple random probabilistic sampling was conducted from a population of 115 employees, yielding a sample of 89 participants. Data collection was carried out through a structured questionnaire comprising 24 items, each measured on a five-point Likert scale. Prior to application, the variables were operationalized and validated by subject-matter experts. Reliability was confirmed through Cronbach’s Alpha, which produced a coefficient of r=0.979, indicating excellent internal consistency. The data were processed using SPSS software, and Rho of Spearman correlation analysis revealed a strong positive relationship between the two variables (r= 0,878). Findings demonstrated that administrative management had a significant and positive association with operational efficiency at SANBEL FLOWERS Cía. Ltda. While continuous staff training emerged as the company’s primary weakness, the “Processes” dimension was identified as its strongest point. Based on these results, eight management strategies (two offensive, two proactive, two preventives, and two defensive) were proposed to enhance operational efficiency
- ItemGestión estratégica y la competitividad en la empresa Automecano del Sur(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Administración de Empresas, 2026-08-17) Sánchez Sánchez, Lizeth Carolina; Falconi Tapia, Angelita AzucenaThe purpose of this research was to analyze the impact of strategic management on the competitiveness of the company Automecano del Sur, located in the city of Latacunga, with the aim of identifying opportunities for business improvement. The study originated from a situation characterized by the absence of formal strategic planning, a lack of standardization in administrative processes, and limited application of marketing strategies. Methodologically, the study was conducted using a mixed-methods approach, with a descriptive scope, employing inductive and analytical methods, and utilizing three data collection instruments: a structured survey of staff, a survey of the most frequent customers, and a semi-structured interview with the owner. To strengthen the validity and reliability of the diagnosis. The results determined that the company’s competitiveness is based on operational strengths, the technical quality of its staff, personalized service, adequate delivery times, and affordable prices, while its main weakness lies in the absence of formal strategic direction, as evidenced by a lack of documented planning, a limited digital presence, and the absence of standardized internal processes— findings that were consistent across the three sources consulted. As its primary contribution, the research presents a proposal for improvement strategies regarding the strategic management of the company Automecano del Sur, developed based on a diagnosis of the current situation and an analysis of the results obtained. This proposal provides guidelines for managerial decision-making aimed at strengthening the SME's competitiveness, profitability, and sustainability, thereby contributing to economic development and job creation in Latacunga
- ItemGestión administrativa y la productividad en la empresa Construcciones Ulloa en el cantón Latacunga(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Administración de Empresas, 2026-08-17) Sacatoro Otto, Erika Jhoana; Toaquiza Cuchiparte, Livia Karina; Navas Olmedo, Walter HumbertoThis study arises from the need to determine the influence of administrative management on business productivity, given that efficient administration enables the optimization of resources, the strengthening of organizational processes, and the improvement of institutional performance. Within this context, the objective of the study was to analyze the relationship between administrative management and productivity at ‘Construcciones Ulloa’, a firm located in the Latacunga canton. The research was conducted using a quantitative approach, with a descriptivecorrelational scope and a non-experimental, cross-sectional design. The population comprised 27 employees across executive, administrative, technical, and operational levels, to whom a 20-item structured Likert-scale survey was administered. The collected data were processed using SPSS software (version 27), employing Shapiro-Wilk normality tests, descriptive statistics, and Spearman's rho correlation coefficient. The results indicated a favorable assessment of both administrative management (M = 54.00) and productivity (M = 30.04). Furthermore, normality tests revealed that the variables did not follow a normal distribution; thus, non-parametric tests were applied. Statistical analysis demonstrated a strong, positive, and statistically significant relationship between administrative management and productivity (\rho = 0.749, p < .001), confirming that efficient administrative management contributes to enhanced organizational productivity. It is concluded that strengthening administrative processes through the implementation of key performance indicators, continuous staff training, standardization of procedures, and enhanced internal coordination fosters organizational performance and improves decision-making
- ItemLa gestión administrativa y la innovación de procesos productivos en la empresa Sanbel Flowers Cía. Ltda, Latacunga – Cotopaxi(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Administración de Empresas, 2026-08-17) Oña Guaman, Evelin Estefanía; Zambrano Oña, Sol Estefanny; Navas Olmedo, Walter HumbertoThe aim of this study was to analyze the relationship between administrative management and innovation in the production processes at Sanbel Flowers Cía. Ltda., located in Aláquez parish, Latacunga canton, Cotopaxi province. The study was based on the fact that the lack of a structured administrative process and the dependence on the individual judgment of agronomists during the harvesting process limit the company's performance and competitiveness. The research followed a quantitative approach with a descriptive-correlational scope and a non-experimental crosssectional design. A survey was used as the main data collection technique and was applied to a sample of 90 employees from a total population of 115. Data were collected through a structured questionnaire consisting of 24 Likert-scale items. The reliability of the instrument was confirmed using Cronbach's alpha (0.940). The results showed that both variables were perceived at a high level, with administrative management obtaining a slightly higher mean score (4.12/5) than process innovation (3.92/5). In addition, Spearman's Rho correlation coefficient revealed a positive, direct, and statistically significant relationship between the two variables (Rho = 0.743; p < 0.01). The coefficient of determination (R² = 62.6%) confirmed that administrative management is the main predictor of innovation in the company's production processes. Based on these findings, recommendations are proposed to strengthen innovation through the establishment of research and development goals, the allocation of a specific budget for innovation activities, and the implementation of continuous training programs for technical and administrative staff. Finally, it is concluded that administrative management has a direct influence on innovation in production processes and that strengthening it contributes to improving organizational performance, optimizing product quality, and ensuring the company's sustainability in the floriculture sector
- ItemPlan de negocios para la producción y comercialización de un gas pimienta natural y ecológico para defensa personal en la ciudad de Latacunga(Universidad Técnica de Cotopaxi (UTC). Ciencias Administrativas y Económicas. Administración de Empresas, 2026-08-17) Maigua Cango, Bryan Alexander; Ramírez Jiménez, Santiago FernanThis work develops a business plan for the production and marketing of BioDefens, a natural and ecological pepper spray made from organic pepper extract, organic alcohol, liquid glycerin, and distilled water, as an accessible and legal self-defense alternative to imported chemical sprays. The research was conducted through a mixed approach of a descriptive and purposeful type, applying a survey to 382 inhabitants of Latacunga City (317 valid responses) aged 25 to 54, whose results showed high acceptance of the product, with 96% of respondents willing to purchase it. The marketing analysis focused on brand positioning through the Canvas model and the 4P strategy, while the technical study established the production process, necessary resources, and installed capacity of 3,000 monthly units. The financial analysis, with the updated price of $4.50 per unit, demonstrates economic viability with a Net Present Value (NPV) of $2,059.20, an Internal Rate of Return (IRR) of 23.06% (significantly exceeding the Minimum Acceptable Rate of Return of 12%), a cost-benefit ratio of $1.02, and an investment recovery period of 3 years and 9 months. These indicators confirm that the project is profitable and sustainable in the medium term, generating a positive impact on citizen safety and local economic development through the use of natural, regionally sourced inputs.